Friday, July 24, 2009

What is CPA Marketing ?

CPA Marketing:

CPA used for cost per action. In affiliate marketing, you need to truly sell the merchant's product in order to earn a commission. In CPA marketing, you are getting paid by the lead. All you need to do is get a customer to the sales page and get them to submit some information, and you are paid a commission. Basically you are getting paid for a lead. For some offers all you need to do is get a customer to submit their zip code and in some cases email and you will be paid a commission.The amount of commission normally depends on how much information you are asking the customer to submit. For the high-end commissions, normally you will need to get the customer to submit a credit card number.

There are several networks, called CPA Networks, which are packed with the offers that you will need to promote. Some people use free traffic to promote these web sites, some use pay-per-click and other forms of paid advertising. That aspect of CPA marketing is just like any other form of affiliate marketing.

Some of these CPA networks are :

1. Azoogle
2. CJ
3. Neverblueads
4. A4d
5. Convert2media

The good thing about it is, once you find a pay-per-click campaign that is profitable, you can turn up the advertising as high as you'd like. If you are getting a 100% ROI on your campaign, there is no limit to the amount of adspend you want to do on Google ,yahoo,msn ,7 search etc.

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